General manager : marketing

04/2015–05/2019
Contracts @ Gauteng Department of Economic Development (Jhb) - 4 Years
3 MID TO SENIOR MANGEMENT POSITIONS AT GAUTENG TOURISM AUTHORITY | GAUTENG DEPARTMENT OF ECONOMIC DEVELOPMENT OVER 4 YEARS…

Job Title: General Manager of the Cradle of Humankind Tourism Company | Association
(Jhb) – 1 Year
Industry: Travel, Tourism & Public Sector
Salary: R480 000 Per Annum Basic Only
Brand: The Cradle of Humankind
Dates: May 2018-April 2019

Duties and Responsibilities
The aim of this project is to appoint the General Manager (GM) to manage the COH LTA
(LTA = Local Tourism Association)

The GM reports directly to the Board and is responsible for the overall strategic direction (including development of the marketing and visitor information provisioning strategies) and performance of the COH LTA, including management of COH LTA staff (if any) and external service providers. He/she is also responsible for the daily running of the COH LTA, fundraising and for stakeholder relations.


Job Title: General Manager of the Dinokeng Tourism Organisation (Jhb) – 1 Year
Industry: Travel, Tourism & Public Sector
Salary: R480 000 per Annum Basic Only
Brand: Dinokeng – “Africa in One Day”
Dates: May 2017-April 2018

Duties and Responsibilities
The aim of this project is to appoint the General Manager (GM) to manage the Local Tourism Association in the Dinokeng for a year-long (12 months) period upon which government will make an assessment to inform continued support or investment.

The GM will report directly to the Board, which has government representation and is responsible for the overall strategic direction (including development of the marketing and visitor information provisioning strategies) and performance of the Dinokeng LTA, including management of LTA staff and external service providers as and when required. He/she is also responsible for the daily running of the Dinokeng LTA, fundraising for marketing and partnerships using the Dinokeng brand and for stakeholder relations.

05/2013–04/2015
Perm Position @ CBM Training (Jhb) – 2 Years

Job Title: Marketing Manager
Industry: Training & Education Sector
Salary: R252 500 Per Annum Basic Plus Profit Share
Brand: CBM Training
Dates: May 2013-April 2015

Duties and Responsibilities
Integrated Marketing Communication (IMC) Analysis
Customer Relationship Analysis and Initiatives
Strategic Communications Direction
Campaign Impact and Duration
Creative Strategy Integration
Promotion Budget
Promotional Mix (companywide and specific events where required)
Advertising, PR and Publicity
Direct Marketing (Email and Mailing Campaigns)
Sales Promotions
Sponsorships and events
Packaging (Developing and Designing Advertising and Marketing Material)
Experiential Marketing, SEO, Google Adwords and Website
Implementation of IMC strategies and plans
Project Timelines and Controls
Measuring campaign effectiveness

05/2011-08/2016
Own Company Get Up and Grow SMART Consulting Solutions (Jhb) – 5 Years

Job Title: Owner
Industry: Travel, Tourism & SMME Sector
Salary: R Net Profit Basic Only
Brand: Various
Dates: May 2011- August 2016

Duties and Responsibilities
Providing Marketing Consulting to SMMEs and Co-Operatives in Gauteng
Developing and Designing Advertising and Marketing Material for SMMEs
Offering Small Business Advisory and Business Planning Services
Producing and submitting Funding and Grant Applications
Mentoring and Coaching SMMEs and Co-Operatives

02/2001–05/2011
Permanent Positions @ the Workforce Group - 10 years
5 MID to SENIOR MANGEMENT POSITIONS AT THE WORKFORCE GROUP SPANNING OVER 10 YEARS…

Job Title: National Key Accounts Manager: Workforce Staffing (Jhb) – 6 Months
Industry: HR, Training & Education Sector
Salary: R514 500 per Annum Basic Plus Commission + Benefits
Dates: November 2010 – May 2011
Companies Serviced:
Nampak
SAB
Tiger Brands
Pioneer Foods

Duties & Responsibilities
Develop relationships with key accounts
To analyse and adapt new strategies to react to changing business trends
To manage objectives and plans through a field team and internal associates
To be responsible for studying and understanding market trends and to know how they affect the accounts
Development of customer plans including all trade related activities
Implement strategies, execute activities and evaluate sales effort results
Be involved in sales forecasting, business reviews, category reviews, trading terms negotiation and joint cycle planning with customers

Job Title: General Manager: Business Development, Workforce Payroll Outsourcing
(Jhb) – 1.5 Years
Industry: HR, Training & Education Sector
Salary: R480 000 per Annum Basic Plus Profit Share + Benefits
Dates: May 2009– October 2010
Companies Serviced:
Companies in the Clothing Manufacturing Industry
Belonging to the Metal and Engineering Industries Bargaining Council (MEIBC)

Duties & Responsibilities
To grow the current business by expanding the Value Proposition
To expand the client base
Day to day running of operations

Job Title: Strategic Planning & Research Manager, All Divisions of the Workforce Group
(Jhb) – 4 Months
Industry: Financial Services, HR, Training & Education Sector
Salary: R420 000 per Annum Basic + Benefits
Dates: January 2009– April 2009
Companies Serviced: The Internal Divisions of Workforce Group

Duties & Responsibilities

RESEARCH AND ANALYZE:
Business performance
Industry trends
Existing or new regulatory requirements (DTI and other opportunities) and impact on business operations
Initiate special studies, market and competitive research pertaining to the future of the Group

RECOMMEND:
Alternative courses of action, including risk assessment, capital investment, acquisitions, divestment, and expansion at corporate level.

IMPLEMENT:
Assist CEO / board and top management in strategy formulation (Project planning of the strategy decided on)
Execute strategic plans (do what needs to be done to execute the plan)
Communication of strategies to all stakeholders


Job Title: Project Manager / Business Developer, Babereki Financial Services
(Jhb) –1.5 Years
Industry: Financial Services Sector
Salary: R360 000 per Annum Basic Plus Commission+ Benefits
Dates: February 2007– December 2008
Companies Serviced: The Internal Divisions of Workforce Group

Duties & Responsibilities
To apply project management, general management and technical skills, as well as team management, negotiation, financial and business acumen, combined with an understanding of organizational politics to meet project objectives and to meet or exceed stakeholder expectations.
To coordinate and integrate activities across multiple functional lines, and manage stakeholder communications. To manage project scope, time, cost, and quality. Identify and manage risks that directly impact likelihood of success throughout the lifetime of the project.



Job Title: Brand Development Manager, the Workforce Group (Jhb) – 6 Years
Industry: Financial Services, HR, Security, ICT, Training & Education Sector
Salary: R270,000.00 per Annum Basic Salary + Benefits
Dates: February 2001– January 2007
Brands:
Training Force
Workforce Training
Workforce Staffing and Recruitment
Workforce Payroll Outsourcing
Workforce Hospitality Staff Services
Workforce Group Employers Organisation
Workforce Healthcare
Workforce Worldwide
Workforce Group Holdings
CD-Lab (ITC company)
Babereki Finance
Babereki Mobile
Security Force
Fempower
Accotech
Only the Best
Teleresources
Programmed Process Outsourcing

Reason for Wanting to Leave:
I was headhunted by the MD of Babereki Finance to run the Payroll Card Project. I saw the opportunity to gain General Management and Project Management experience in line with wanting to one day run a division of the Group and get practical experience in line with my MBA

Duties & Responsibilities

Responsible for all classical marketing and branding drives concerning a few brands:
Corporate Identity
Briefing Advertising Agency on corporate stationery and advertising requirements
Co-ordination of print and design (all stationery and signage)
Compiling brand and corporate guideline manual
Design: Logos and Adverts
In-house and external printed promotional material
External emailable promotional material
Presentations material
Concepts and copy
Promotions (special events and changes / opportunities in the market/legislation)
Look and feel for brands
Themes / pay-off lines
Brochures/flyers
Presentations
Website
Email campaigns
Customer and staff relationship initiatives
Research
Competitors
Market infiltration/ penetration initiatives
Own customer feedback
Event co-ordination
Exhibitions (stand designs, printed material)

10/1996–05/2000
Permanent Positions @ Luxalite (Jhb) – 4.5 Years
3 MID to SENIOR MANGEMENT POSITIONS AT LUXALITE SPANNING A CAREER OF OVER 4.5 YEARS…


Job Title: Luxalite Head of Marketing Department (Jhb) – 1 Year
Industry: Wholesale, Retail, Trade Sector (Optometric)
Salary: R100,000.00 Per Annum Basic Salary + Benefits
Dates: June 1999 - May 2000
Brands:
Nike
Calvin Klein
cK
Donna Karan
DKNY
Georgio Armani
Emporio Armani
Vogue
Nautica
Marchon
Tres Jolie
Tanos
Flexon
Superthin
Neric
Luxalite


Duties and Responsibilities

Responsible for all classical marketing and branding drives concerning 16 brands:
POS material design
Handle Corporate Identity of all Brands
Responsible for achieving results, goals and objectives of our SA operation
Initiate/implement marketing activities, manage, control/incentivise casual merchandisers/sales team
Motivate staff and sales team
Deliver training to sales team, merchandisers, casuals, clients and their staff
Identify/take advantage of promotional, incentives, presence and collaboration opportunities
Get clients to become preferred dealers of products/brands and display POS material
Interview, develop/replace merchandisers/casual sales staff. Brief them in respect of job description, targets and procedures. Promote teamwork/healthy competition between them
Increase rapport/service standards to major retail stores. Follow strict calling plan, develop systems to effectively deal with problems / respond to queries. Eg. Edgardale
Manage multimillion POS budget and effective distribution systems of POS material
Devise/implement national branding, marketing strategies and control multimillion advertising budget
Measure campaign success and ROI.
Informal research- service, knowledge and branding levels. Make recommendations to enhance these
Accompany sales staff on calls and report on these. Highlight shortfalls and put together workshops focusing on the most common shortfalls. Specific guidance/training, provided as and when needed
Perform admin duties efficiently and efficiently
Report to MD monthly or bi-weekly


Job Title: Luxalite Marketing, Promotions and PR Executive – (Jhb) – 2.5 Years
Industry: Wholesale, Retail, Trade Sector (Optometric)
Salary: R50,000 – R70,000 per Annum Basic Salary + Benefits
Dates: Oct 1996 - May 1999

Duties & Responsibilities
Responsible for all classical marketing and branding drives for the Luxalite/Neric brands:
POS material design and window dressing
Handle Corporate Identity of all Brands
Initiate/implement marketing activities
Identify/take advantage of promotional, incentives, presence and collaboration opportunities
Get clients to become preferred dealers of products/brands and display POS material
Devise/implement national branding, marketing strategies and control advertising budget
Measure campaign success and ROI
Informal research- service, knowledge and branding levels. Make recommendations to enhance these
Accompany sales staff on calls and report on these. Highlight shortfalls and put together workshops focusing on the most common shortfalls. Specific guidance/training, provided as and when needed
Perform admin duties efficiently and efficiently
Report to MD monthly or bi-weekly


Job Title: Luxalite Graphic Designer and Merchandiser – (Jhb) – 1 Year
Industry: Wholesale, Retail, Trade Sector (Optometric)
Salary: R50, 000 – R70,000 per Annum Basic Salary + Benefits
Dates: October 1996 – September 1997

Duties & Responsibilities
POS material design
Window dressing
Handle Corporate Identity of all Brands

01/1994–09/1996
School-Leaving Posts (Cape Town & Johannesburg) – 2Years, 9 months

Job Title: Quality Stationers Girl Friday (Jhb) – 9 Months
Industry: Wholesale, Retail, Trade Sector (Stationery)
Salary: R100,000.00 Per Annum Basic Salary + Benefits
Dates: April 1996 - September 1996
Brands: N/A

Duties & Responsibilities
Perform admin duties efficiently and efficiently



Job Title: Magica Roma Waitress (Cape Town) - 2 Years
Industry: Hospitality Sector (Restaurant)
Salary: Basic + Tips
Dates: January 1994 - March 1996
Brands: N/A

Duties & Responsibilities
Serve customers and upsell meals and drinks to increase sales

1991-1993

York High School George
Title: Matric Certificate
Dates: 1993

Subjects:
Art
History
Biology
Geography
English
Afrikaans

2007-2011
Henley, University of Reading (UK)
Qualification: Masters of Business Administration (MBA)
Dates: 2009-2011

Subjects:
Part 3
Dissertation: “Growth Strategies Employed by SMMEs, an empirical study of the Workforce Group of Companies"
Business Finance for Non-Financial Managers
Integrated Strategy Project
Leadership

Henley, University of Reading (UK)
Qualification: Diploma in Management
Dates: 2007-2008

Subjects:
Part 2
Managing Financial Resources
Managing Marketing
Managing Performance

Part 1
Foundations of Management
Managing Information
Managing People

2001-2005
Institute of Marketing Management – IMM (SA)
Qualification: IMM Diploma in Marketing Management
Dates: 2001-2005

Distinctions for:
Principles of Marketing
International Marketing
Marketing Strategy
2001-2005
Institute of Marketing Management – IMM (SA)
Qualification: IMM Diploma in Marketing Management
Dates: 2001-2005

Distinctions for:
Principles of Marketing
International Marketing
Marketing Strategy

My Other Courses
1994-2019

Udemy USA
Title: Digital Marketing Masterclass 23 Courses in 1 (Certificate)
Dates: June 2019 - Current

Brand South Africa
Title: Certified SA Specialist - South African Tourism Programme
Dates: 2016

CBM Training
Dates: 2014
1-3 Day Short Courses:
Expanding Sales into Africa
Finance, Accounts and Budgets for Managers
The Management and Leadership Programme
Reg Lascaris: Lessons from the Boot of a Car
Managing Stress in the Organisation
Mastering Excel for the Business and Office Professional (Advances Excel)
Key Skills for Effective Managers
CBM Training
Dates: 2013
1-3 Day Short Courses:
Cutting Edge Marketing Using Social Media
EQ for Managers


The Institute for the Advancement of Journalism
Dates: 2006
1-3 Day Short Course:
Writer’s Gym


Training Force (The Workforce Group)
Dates: 2005
1-3 Day Short Course:
Plan and Construct Assessment of Outcomes Learning (ASSMT01) - NQF Level 5


Training Force (The Workforce Group)
Dates: 2004
1-3 Day Short Course:
Advanced Management Development


Art Directors Workshop (Cape Town)
Dates: 1995-1996
Certificate Course:
Graphic Design (incomplete as I moved to Johannesburg)