Innovative management consultant

• Acted as a Scrum Master on the ideation sprints for development of a new app for credit cards as part of the digital transformation program of a public bank, concluding MVP 2 months ahead of the forecast period
• Implemented new software development system (Agile) and developed training curriculums for the digital transformation of a public bank in Brazil with over 80,000 employees. Forecasted impact: over 300 million USD in the next 2 years
• Designed a process to integrate the newly implemented software system (Agile) with the legacy systems of the bank making sure the transition is smooth and secure
• Built a financial model to predict financial impact of delays in the boldest expansion program of the largest 100% national telecom player in Brazil, generating value of up to US$ 20 million USD
• Identified key organizational issues that could prevent the telecom’ expansion program’s success, including lack of data governance and asymmetries in the rewards system
• Calculated the FTE gap between actual and forecasted capacity, based on a predictive model with 12 variables
• Analyzed opportunities for digital optimization in the whole supply chain of a large Oil & Gas conglomerate with potential impact of 1.5 billion USD in the next three years
• Engaged C-Board of a large Brazilian airline in the development of a new venture to develop innovative tech products. Initial investment in this “house startup” will be of US$10 million
• Redesigned the marketing/sales strategy of a used car retailer. By changing the attribution model and redefining the dealer platform, plan had potential to increased sales in 12%
• Proposed a go-to-market strategy of new pension funds based on new regulations approved by the Brazilian government for one of the largest retail banks in Brazil

• Assessed a new business model with a market potential estimated to be 1,000 times the current firm’s revenue
• Analyzed competition, with over 100 players, and interviewing customers to create product filling a demand gap
• Developed pricing and launch strategy for two different markets

• Supported HypoVereinsbank’s migration to a digital environment, saving costs of up to 300 million Euros
• Developed “2015 World Press Photo Speaking Images”: first ever book made with sound-emitting paper. Technology has been patented and sold to publishing industry thanks to repercussion
• Mentored a team of five interns by teaching brainstorming techniques and assessing creative ideas

• Created “Sem Fio,” a YouTube channel showcasing lifestyle of expat Brazilians living in 31 cities across 5 continents
• Formulated business plan to prospect investors, guaranteeing a 120,000 EUR two-year sponsorship for “Sem Fio”
• Boosted “Sem Fio” views to over 1 million using growth hacking and SEO techniques

• Generated more than 10 million EUR in spontaneous media for a global FMCG corporation
• Awarded at Cannes with three shortlists for a direct marketing campaign created for a new automobile model

Communication Sciences - Advertising

Graduated with honors - GPA: 85% (Top 10%)
GMAT: 740 (Top 3%)

CSM by Scrum Alliance