Media and Content Distribution

Location: United States
Reference: CPC40145
Language: English

Short description

Growth-focused and entrepreneur with solid history of success driving gains in revenue, market share and profit performance. Proven record of directing all aspects of regional sales, analyzing the competitive landscape, utilizing emerging trends, and achieving sales targets for multiple organizations.
Communicate a clear, strategic sales vision, effectively training and coaching both veteran and junior sales team members. Cultivate excellent relationships with new prospects and existing customers. Turn around lagging operations and prepare companies for fast growth and profitability.

Experience

Entertainment One / MGM Stuios (2015 - 2019)

Direct all aspects of regional sales throughout Latin America, including strategic planning, evaluation, assessment, closing, and follow up.
Deploy the profit GAP and revenue maximization project to track revenues generated per product and country. Examine the competitive landscape and utilize emerging trends and opportunities within the entertainment sector to increase sales and company profitability. Devise country based sales plans and targets, and monitor KPIs to ensure the attainment of ambitious goals. Lead the Ancine co-production of content, including movies and series, in Brazil. Collaborate with credit and collections to resolve accounts receivable issues.
Selected Contributions:
Triggered an increase of $4.5M in sales by acquiring five new clients in the region in 2018.
Analyzed, accessed, negotiated, and closed a $24M/year deal with Fox International Channels in Latin America for Pay-Tv, Basic TV, and SVOD rights for MGM international TV distribution.
Delivered full process life cycle management to support the operational sales process and augment customer satisfaction levels.
Sold the most important TV series launched by MGM in 2017 for $1.8M, providing the company with an additional $7M in movies sales within four years.

Viacom International Media Networks (2011 - 2015)

Increased profitability through sales of VIACOM animations and TV products to every country in Latin America and the Caribbean.
Formulated sales strategies for targeted countries in line with needs and ensured full implementation and follow up. Researched market trends in regions and devised creative product packages to appeal client needs.
Selected Contributions:
Secured a $3M deal by negotiating with SBT in Brazil for animated and teen-oriented content for FTV.
Boosted sales from $800K in 2011 to $3.4M in 2015 by launching robust sales strategies.

The Latin Grammy Awards (2010 - 2011)

Established revenue goals by engaging in domestic and international business development while identifying and solidifying sponsorship opportunities with major organizations.
Directed special events, such as the host committee gala, street parties, concerts, and person of the year. Interfaced with senior management on negotiations with potential host cities. Pooled resources with advertising agencies and creative team members to ensure the success of marketing initiatives. Pitched and developed national and international business deals. Defined provisions and contracts to build trust and fulfil agreements under budget and time.
Selected Contributions:
Achieved $1.2M goal for sponsorship sales in 2010 by educating ad agencies and marketing departments about key competitive data on the US Hispanic and Latin American markets.
Cold called clients to schedule meetings with key executives, reengaged former clients, and attracted sponsors for the events while coordinating efforts with Univision and the promotions agency to guarantee accomplishment of marketing activations.

Education

Nova Southeastern University (2001 - 2002)

18 months MBA program. 3.6 GPA

Degree: MBA