Management Consultant

Co-Founder and Managing Director

Novamen is an industry-focused investment company with an entrepreneurial spirit. Our purpose is to create, develop and invest in fast growing businesses in developed and emerging markets. We believe in delivering value by building companies that contribute positively to society and the environment. Novamen’s first company was founded in early 2009 and Novamen LLC., the holding company located in Wilmington, DE., was created in 2016 to coordinate the activities of the group and manage the overall developments strategically. Novamen actively manages and controls most of its investments. The group is privately owned & run, and currently operates in the US and South America.

Our businesses:

• Novamen, LLC - Holding Company
• Novamen "Marketing & Planning" - Digital Marketing Agency & Management Consulting
• Jmerx - E-commerce Store
• Pheeko - Fitness Brand
• Veecka - Kids & Babies Brand
• DS-Rupt - Apparel Brand

Co-Founder and Head of Consulting of Novamen Soluciones.

Novamen Soluciones Cia. Ltda. Licensee of WSI World Wide Ltd is a consulting firm with focus in maximizing profitability and return on investment (ROI) of its customers using the internet as a means.

Major achievements:

• Clinica Santa Lucia’s Digital Communication Plan development and implementation.
• GP Logistics’ Marketing & Sales Plan development and implementation
• Link Coaching & Consulting’s Communication Strategy implementation and Digital Assets development.
• WebSatMedia’s Platform development.
• Cabañas del Lago’s Digital Marketing Strategy development and implementation.
• Wall Street Institute’s Digital Marketing and Lead Generation Strategies development and implementation.

Co-Founder & Head Of Operations

Direct, administer, and coordinate the internal operational activities of Novamen. Lead and direct the following functions within the agency: operations, human resources, information systems, new business, and agency promotion and communication.

Novamen's mission is to strengthen the profitability and growth of our customers through the combination of our expertise in Business, Technology and Creativity.

Novamen emerges as a new type of agency prepared for a world that is always connected, with the unique ability to connect storytelling with data. We are passionate about telling brand stories in an interactive manner, generating significant new everyday experiences to consumers, managing to transform the brand into a charismatic, shareable and more valuable brand.

Major achievements:

• Exceed targets for growth and profitability
• Development of the Corporate Strategic Plan of La Fabril S.A.
• Development and implementation of the Digital Marketing Strategy of all consumer brands of La Fabril S.A.
• Development and support to the implementation of El Ordeño S.A. Corporate Strategic Plan
• Cinema Campaign – La Favorita
• 1 Bottle 100 Friends Campaign - Girasol D'Oliva
• Pampering Mom Campaign– Perla Bebé
• Development and support to the implementation of the digital communication strategy of FVAndina
• Development and implementation of the Email Marketing Plan for Pharmacy's (a DIFARE Group Brand)

Responsible for executing business proposals, and achieving quantitative and qualitative objectives by making organizational changes from management to the last hierarchical level. Develop projects for ongoing improvements by increasing organizational productivity, reducing costs and redesigning structures of different sectors within diverse Latin American companies.

• Develop strategic and operational solutions focused on improving clients’ productivity.
• Map key processes to identify areas of opportunity for their re-design and implementation.
• Design and implement new processes involving budget planning, negotiation planning, sourcing, purchasing, imports and documentation control
• Design and implement Material Resource Planning tools for future material provision resulting in inventory reduction and achieving double digit improvement to the bottom line
• Design performance management systems (key performance indicators)
• Implement the 5’s operational Japanese ideology in several departments to improve productivity, discipline and overall work environment

Major achievements:

• Obtaining significant one-time dollar savings and ongoing cost reductions and process improvements
• Single digit percentage in obsolete goods reduction
• Lost-sales reduction to close to zero
• Double digit % reduction on lead times for imports
• Double digit % reduction on import costs

Responsible for supporting business control in Global Linde Gas Therapeutics, a division of Linde-Gas. Setup systems for continuous monitoring of customer profitability and Global Capex.

• Revise and update financial reports for subsidiaries and consolidate them.
• Elaborate financial presentations for the LGT Management team and LGT Board.
• Calculate financial Key Performance Indicators (KPI’s) for Balanced score card and analyse the outcome.
• Support of Capex analysis based on the newly introduced and implemented Global Capex system on global level for total LGT and Business divisions.
• Support the implementation of the decisions taken by the LGT Management Team and LGT Board.

Major achievements:

• Design a financial layout for a business model used to determine the significance on such entry investment for an emerging service market in the Homecare Business Division.

Pursuing a BA in Business Administration

MBA with specialization in Marketing